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Frequently
Asked Questions
Search engine optimization (SEO) is the process of improving
the volume and quality of traffic to a web site from search
engines via "natural" ("organic" or "algorithmic")
search results. Typically, the earlier a site appears in the
search results list, the more visitors it will receive from
the search engine. SEO may target different kinds of search,
including image search, local search, and industry-specific
vertical search engines.
As an Internet marketing strategy, SEO considers how search
engines work and what people search for. Optimizing a website
primarily involves editing its content and HTML coding to
both increase its relevance to specific keywords and to remove
barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search
engine optimizers," a term adopted by an industry of
consultants who carry out optimization projects on behalf
of clients, and by employees who perform SEO services in-house.
Search engine optimizers may offer SEO as a stand-alone service
or as a part of a broader marketing campaign. Because effective
SEO may require changes to the HTML source code of a site,
SEO tactics may be incorporated into web site development
and design. The term "search engine friendly" may
be used to describe web site designs, menus, content management
systems and shopping carts that are easy to optimize.
The term "keyword" also refers to the terms or phrases
submitted by a user of a search engine. For example, a search
of the phrase "keyword search" via the Google search
engine reveals a set of search engine results that relate
to the specified topic "keyword search". The link
with the meta keywords previously defined was real in the
last century, however, the search engines are actually using
much more advanced techniques (statistics, natural language
processing, web topology...) to enhance their results and
thus the decreasing relation between those two type of keywords.
But a technical definition of "keyword" does not
provide insight to their significance or how to work with
them successfully. Significance is straightforward: as more
and more of human knowledge is digitized and therefore 'searchable,'
the ability to understand and successfully develop, organize
and manipulate keywords leads directly to access to critically
important information, and gets information to the right audience.
A Web site is a collection of related Web pages, images, videos
or other digital assets that are hosted on one Web server,
usually accessible via the Internet.
A Web page is a document, typically written in (X)HTML, that
is almost always accessible via HTTP, a protocol that transfers
information from the web server to display in the user's web
browser.
All publicly accessible websites are seen collectively as
constituting the "World Wide Web".
The pages of a website can usually be accessed from a common
root URL called the homepage, and usually reside on the same
physical server. The URLs of the pages organize them into
a hierarchy, although the hyperlinks between them control
how the reader perceives the overall structure and how the
traffic flows between the different parts of the site.
Some websites require a subscription to access some or all
of their content. Examples of subscription sites include many
business sites, parts of many news sites, academic journal
sites, gaming sites, message boards, Web-based e-mail, services,
social networking websites, and sites providing real-time
stock market data. Because they require authentication to
view the content they are technically an Intranet site.
Yes there are two types of sites:
First is a static website. This is one that has web pages
stored on the server in the same form as the user will view
them. It is primarily coded in HTML (Hyper-text Markup Language).
Second is a Dynamic website. THis is one that does not have
web pages stored on the server in the same form as the user
will view them. Instead, the web page content changes automatically
and/or frequently based on certain criteria. It generally
collates information on the hop each time a page is requested.
The main purpose of a domain name is to provide symbolic representations,
i.e., recognizable names, to mostly numerically addressed
Internet resources. This abstraction allows any resource (e.g.,
website) to be moved to a different physical location in the
address topology of the network, globally or locally in an
intranet, in effect changing the IP address. This translation
from domain names to IP addresses (and vice versa) is accomplished
with the global facilities of Domain Name System (DNS).
By allowing the use of unique alphabetical addresses instead
of numeric ones, domain names allow Internet users to more
easily find and communicate with web sites and any other IP-based
communications services. The flexibility of the domain name
system allows multiple IP addresses to be assigned to a single
domain name, or multiple domain names to be services from
a single IP address. This means that one server may have multiple
roles (such as hosting multiple independent websites), or
that one role can be spread among many servers. One IP address
can also be assigned to several servers, as used in anycast
networking.
Web hosting service is a type of Internet hosting service
that allows individuals and organizations to provide their
own website accessible via the World Wide Web. Web hosts are
companies that provide space on a server they own for use
by their clients as well as providing Internet connectivity,
typically in a data center. Web hosts can also provide data
center space and connectivity to the Internet for servers
they do not own to be located in their data center, called
colocation.
E-mail & Newsletter marketing is a form of direct marketing
which uses electronic mail as a means of communicating commercial
or fundraising messages to an audience. In its broadest sense,
every e-mail sent to a potential or current customer could
be considered e-mail marketing. However, the term is usually
used to refer to:
- sending e-mails with the purpose of enhancing the relationship
of a merchant with its current or previous customers and
to encourage customer loyalty and repeat business
- sending e-mails with the purpose of acquiring new customers
or convincing current customers to purchase something immediately
- adding advertisements to e-mails sent by other companies
to their customers, and
- sending e-mails over the Internet, as e-mail did and does
exist outside the Internet (e.g., network e-mail and FIDO).
Researchers estimate that United States firms
alone spent US$400 million on e-mail marketing in 2006.
(PPC) Pay Per Click is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC), varies depending on the search engine and the level of competition for a particular keyword.
A blog (a contraction of the term weblog) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketches (sketchblog), videos (vlog), music (MP3 blog), audio (podcasting), which are part of a wider network of social media. Micro-blogging is another type of blogging, one which consists of blogs with very short posts. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs.[1] With the advent of video blogging, the word blog has taken on an even looser meaning, that of any bit of media wherein the subject expresses his opinion or simply talks about something.
In computing, a hyperlink, usually shortened to link, is a directly followable reference within a hypertext document.
The area from which the hyperlink can be activated is called its anchor; its target is what the link points to, which may be another location within the same page or document, another page or document, or a specific location within another page or document; this depends on the type of hypertext.
To insert a hyperlink to another place is often simply called to "link". Hypertext (meaning "more than just" text) is a form of text typically published on websites that provides a richer functionality than simple text documents by enabling the reader to explore interesting links to other web pages linked to specific words or images within the page. Typically the link anchor will be descriptive of to the target's content, for example Opt-e-Web home page, but badly designed or malicious sites may use obscure links or obfuscated links which make it hard to work out where the link will take you.
A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. Example: Alice and Bob have websites. If Bob's website links to Alice's website, and Alice's website links to Bob's website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange directories, in order to achieve higher rankings in the search engines. Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of links that led to a particular page and the anchor text of the link) to rank websites for relevancy.
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